Web Product Manager

at Anthropic

📍 New York City, United States
📍 San Francisco, United States

USD 305,000-385,000 per year

MIDDLE

✅ Hybrid

✅ Visa Sponsorship

Tech Stack
Tag name is followed by "@" symbol and proficiency level value. About proficiency levels:

1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;

3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;

7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;

10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.

AI @ 6 Communication @ 3 Data Science Experimentation @ 3 Internationalization Marketing @ 5 Prioritization @ 5 Product Management @ 7 SEO @ 3 Web Analytics Web Design @ 6

Details

Anthropic is seeking a Web Product Manager to build and lead the strategy and roadmap for claude.com. As the first web product manager, this role will develop the vision for turning Anthropic's websites into strong acquisition, conversion, and storytelling channels for prosumer and enterprise audiences. The role requires shaping strategy and roadmaps without an existing playbook, making data-informed prioritization decisions, and influencing partners across marketing, design, and engineering.

Responsibilities

Own the web experience strategy for claude.com and establish a portfolio vision for marketing surfaces.
Build the web experimentation program, including hypothesis development, landing-page prioritization, analysis, and rollout.
Drive conversion-rate optimization across acquisition, signup, and checkout funnels.
Partner with Web Design and Growth Product to identify and ship high-impact improvements.
Establish the web analytics foundation with Data Science, including instrumentation, dashboards, and funnel reporting.
Lead internationalization and localization strategy across regions and languages.
Partner with Growth Product, Data, and Enterprise Marketing on tooling, instrumentation, and funnel infrastructure.
Collaborate with SEO and paid-channel owners on on-page requirements and landing-page experiments.
Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Operations, and other stakeholders.
Build and communicate a durable measurement framework covering experiments, learnings, and business value.

Requirements

Strong strategic thinking and the ability to translate business goals into a prioritized web roadmap.
Demonstrated success driving measurable business results through web products in competitive, fast-moving markets.
Experience running experimentation programs with meaningful business metrics and a clear return-on-investment story.
Experience setting strategy for localized web experiences across regions and languages.
Strong quantitative skills and fluency with analytics tools, funnel modeling, and experimentation design.
Experience working across Marketing, Design, and Engineering and influencing without direct ownership.
Excellent prioritization, stakeholder management, written communication, and verbal communication skills.
Comfort presenting strategy and results to executive audiences.
Strong interest in AI and its potential to improve how people work, learn, and create.
A bachelor's degree or equivalent combination of education, training, and experience in a relevant field.

Preferred Qualifications

10+ years of experience in web product management, web growth, digital strategy, conversion-rate optimization, or web experimentation at consumer or B2B technology companies.
In-depth knowledge of technical SEO and site architecture.
Experience marketing AI, developer, or other technical products to consumer and enterprise audiences.
Experience shipping and optimizing localized web experiences internationally.
Experience partnering with in-house brand and design teams on high-craft marketing sites.
Familiarity with developer-focused web surfaces.
Experience leading large, cross-functional web initiatives with measurable effects on conversion and brand perception.

Benefits

Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and office spaces for collaboration. Staff are expected to work from an Anthropic office at least 25% of the time. Anthropic explicitly sponsors visas for eligible roles and candidates and provides immigration-lawyer support.