Web Product Manager

Details

About the role

We are seeking a Web Product Manager to build and lead the strategy and roadmap for claude.com. As the first web product manager, you will develop and execute the vision that turns our websites into our strongest acquisition, conversion, and storytelling channels. You will work in a fast paced environment driving awareness, preference, and adoption for Claude across prosumer and enterprise audiences.

We are looking for a strategic builder. As our first web product manager you should be comfortable shaping strategy and roadmap without an existing playbook, making data-informed prioritization calls, and influencing partners across marketing, design, and engineering.

Responsibilities

• Own the web experience strategy for claude.com, setting the vision for how our marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals
• Stand up the web experimentation program across claude.com. Raise the team's experimentation velocity and rigor over time by setting up hypotheses, prioritizing landing page creation, analysis, and rollout
• Drive conversion rate optimization across acquisition, signup, and checkout funnels, identifying the highest-leverage opportunities and partnering with Web Design and Growth Product to ship them
• Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly
• Lead our international and localization strategy for the web, partnering with regional marketing and localization teams to ensure our surfaces perform in every market we serve
• Partner with Growth Product, Data, and Enterprise Marketing to build the tooling, instrumentation, and funnel infrastructure that make web experimentation fast and measurable
• Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments
• Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing against growth impact rather than request volume
• Build a durable measurement story for the web (e.g., what we're testing, what we've learned, and what it's worth to the business) and communicate it regularly to marketing and executive leadership

Requirements

• Strong strategic thinking abilities, with the ability to translate Anthropic's business goals into a clear, prioritized web roadmap that aligns with broader marketing and product strategy
• Track record of driving measurable business results through the web in competitive, fast-moving markets
• A strong point of view on what makes the web a category-defining channel for a technology company
• A track record of running experimentation programs that moved meaningful business metrics, with a clear ROI story rather than just a backlog of A/B tests
• Setting strategy for localized web experiences and workflows across various regions and languages
• Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design
• Experience operating at the seam between Marketing, Design, and Engineering, with the ability to influence without owning and say no to requests that won't move the needle
• Excellent prioritization judgment and cross-functional gravity — you can walk into a room of competing stakeholders and leave it aligned on what's shipping and why
• A collaborative, low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals
• Strong written and verbal communication skills, with comfort presenting strategy and results to executive audiences
• Deep interest in AI and its potential to positively impact how people work, learn, and create

Preferred qualifications

• 10+ years of experience in web product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B technology companies
• In-depth knowledge of technical SEO and site architecture
• A background marketing AI, developer, or other technical products to both consumer and enterprise audiences
• Fluency shipping and optimizing localized web experiences across international markets
• A history of partnering closely with in-house brand and design teams on high-craft marketing sites
• Familiarity with developer-focused web surfaces
• Led large, cross-functional web initiatives with measurable impact on conversion and brand perception

Logistics

• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.