Product Marketing Manager, API

Details

Perplexity is revolutionizing how companies get work done, and increasingly, how developers build the next generation of AI-native products on top of our search and answer infrastructure. We are seeking a Product Marketing Manager, API to join our team and serve as the strategic bridge between our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible to build with the Perplexity API, and run the campaigns that drive developer adoption and platform growth. If you have a passion for creating clarity when things are messy, thrive in turning ambiguity into a definitive point of view, and want to build a world-class marketing engine that drives launches as systems rather than events, this role is for you.

Responsibilities

• Turn ambiguity into clarity by transforming complex product capabilities into a crisp market point of view: who it's for, what it replaces, and why it wins.
• Understand developers and shape the platform narrative: maintain a hands-on view of how developers evaluate and build with AI APIs and translate that into positioning, demos, reference apps, and use-case showcases.
• Drive API product adoption and own developer-platform metrics such as signups, first successful API call, activation, weekly active developers, and revenue; build programs to move these metrics.
• Build and manage developer campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems; define briefs, commission assets, and report on funnel performance.
• Orchestrate launches by defining success metrics and sequencing readiness across teams to ensure enablement and proof points align with launch.
• Equip customer-facing teams with effective "talk tracks that close," handle objections, and provide competitive intelligence.
• Maintain a sharp, real-time view of buyer needs and alternatives to keep messaging grounded in provable value.
• Measure outcomes, tying messaging and launches to pipeline influence, activation, and retention; run lightweight experiments on pricing, packaging, and positioning.

Qualifications

• 7+ years of experience in product marketing, ideally within a high-growth technology company owning end-to-end product launches.
• Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product; strong grasp of the developer marketing playbook.
• Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
• Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working cross-functionally, and tracking funnel performance.
• Proven track record of synthesizing complex technical concepts into simple, specific, provable narratives that travel across executive, sales, and partner teams.
• Deep familiarity with traditional marketing rules with an interest in breaking them.
• World-class storytelling skills grounded in data, able to summarize a product's value succinctly and defend it with evidence.
• Extreme comfort delivering clarity in high-velocity, ambiguous environments.

Benefits

• U.S. Benefits: Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.

• International Benefits: Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.

• Note: USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.