Content Strategist

at Bloomberg

📍 New York City, United States

USD 165,000-215,000 per year

MIDDLE SENIOR

✅ On-site

Tech Stack
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AI @ 6 Agentic AI Communication @ 6

Details

Responsibilities

In this role, you will work within the Content & Audience Strategy team to shape how news, analysis and expert content should evolve as client workflows become increasingly AI-mediated.

You will help translate customer needs, market trends, product priorities, audience data and editorial expertise into clear content strategies that guide product, use case, sourcing, metadata and measurement decisions.

You will focus on developing differentiated content strategies in two important strategic areas:

Bloomberg breaking news evolution
- Ensure that breaking news is not only fast, but structured, contextual and reliable enough for both clients and AI systems to identify, interpret, retrieve and act on material market events.
- Help define how breaking news should evolve from a headline stream into a more structured, connected and machine-readable event experience.
- Clarify what content needs to exist, how it should be structured, and what metadata or classification is required for AI systems to retrieve and interpret it accurately.
Sourcing and structuring expert voices
- Develop a new approach to sourcing and structuring influential expert voices in the market.
- Identify, evaluate and integrate high-signal perspectives into Terminal workflows as market commentary becomes more distributed across newsletters, independent analysts, expert communities and other external platforms.
- Develop frameworks for identifying, evaluating and sourcing influential expert voices, including independent analysts, specialist commentators and other market-relevant perspectives.
- Help define source selection criteria, credibility signals and governance models for externally sourced expert content.

Additional responsibilities include:

Develop clear, evidence-based content strategies for priority areas of Bloomberg’s news offering
Help prepare Bloomberg’s content for agentic AI workflows, where systems proactively surface, contextualize and help clients act on information
Translate broad strategic questions into practical recommendations for content, product, persona, sourcing, metadata and measurement
Work closely with product partners on real-time news, breaking news, alerting and monitoring experiences
Use audience insights, usage data, client feedback, competitive analysis and editorial judgment to identify content gaps and opportunities
Create concise strategy documents, recommendations, frameworks and briefing materials for senior stakeholders
Partner with newsroom, product, data, engineering, sales and other teams to turn strategy into practical next steps
Help define what success looks like for content strategies, including client outcomes, usage signals, AI retrieval quality and business impact
Maintain alignment across teams by turning complex, cross-functional issues into shared language and clear decision points

Requirements

Experience in content strategy, news strategy, editorial strategy, product strategy, audience strategy or a related field
5+ years of experience in news, financial information, social media, product, research, strategy or another fast-moving content environment
Strong understanding of how professional audiences use news, commentary, analysis and market information to make decisions
Strong interest in how AI is changing the way clients discover, consume and act on news and information
Ability to turn complex content and product questions into clear strategic frameworks
Strong written communication skills, with the ability to produce crisp, structured documents for senior stakeholders
Strong analytical judgment, including comfort working with both quantitative data and qualitative evidence
Ability to work across editorial, product, data, technology and commercial teams
Comfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery, synthesis and judgment
Strong organizational skills and ability to move several strategic workstreams forward at once

We’d love to see

Experience working in or closely with a newsroom
Familiarity with financial markets, business news or professional information products
Experience developing strategy for content products, news workflows, content classification, metadata, discovery or user engagement
Understanding of real-time news workflows, including alerting, monitoring, breaking news, escalation and follow-up
Familiarity with AI-mediated search, retrieval, summarization or answer experiences
Experience thinking about how unstructured content can be made more structured, discoverable and reusable
Understanding of how client segments differ in their news needs, from real-time decision makers to deep research users
Experience using audience data, product analytics or client research to shape recommendations
Ability to balance editorial judgment, client utility, product feasibility and commercial impact
A collaborative mindset and ability to influence without direct authority
Comfort working in a high-paced, demanding and evolving environment