CRO Manager

Details

This role owns the end-to-end experimentation lifecycle for mobile user journeys, including idea intake, prioritization, launch, analysis, and documentation. The role coordinates analysts, developers, designers, researchers, copywriters, and QA, while managing experimentation projects and delivering data-driven insights to improve conversion, billings, retention, refunds, and user experience.

Responsibilities

• Own and manage the full experimentation lifecycle from idea intake and prioritization through launch, analysis, and documentation.
• Coordinate cross-functional stakeholders, including analysts, developers, designers, researchers, copywriters, and QA.
• Act as project manager for experimentation initiatives by defining scope and timelines, managing dependencies, identifying and mitigating risks, and ensuring experiments ship on schedule.
• Analyze user behavior using qualitative and quantitative data sources.
• Create and execute testable, data-driven hypotheses and A/B tests for mobile user journeys, including onboarding, paywalls, pricing, and checkout flows.
• Track mobile funnels, paywalls, and acquisition channels to identify actionable insights, problems, and opportunities.
• Apply an iterative optimization approach based on established patterns while adapting to changing priorities and business needs.
• Analyze experiment data, explain the reasons behind observed results, and provide actionable recommendations to improve UX, conversion rates, and other relevant metrics.
• Communicate experiment results, learnings, and next steps to stakeholders and leadership.
• Maintain a well-documented experimentation knowledge base.

Requirements

• At least 3 years of hands-on experience in A/B testing and experimentation, ideally involving iOS or Android applications or mobile web.
• Strong project management skills, with the ability to plan, prioritize, and deliver multiple concurrent initiatives in cross-functional environments.
• Familiarity with Agile, Jira, and Confluence is a plus.
• Adaptability and ownership, with the ability to switch between strategic planning and hands-on execution in a fast-paced, iterative optimization process.
• Knowledge of statistics related to A/B testing, including sample sizes, statistical significance, and marketing funnels.
• Excellent communication and stakeholder management skills.
• Familiarity with application development processes and release cycles.
• Hands-on experience with Firebase, Figma, Jira, and Looker.

Benefits

• Online and in-person training, access to Coursera and Skillshare, mentorship, and internal career opportunities.
• Extra vacation days, additional sick leave, special occasion and parenting days off.
• Premium private health insurance in Lithuania and Poland.
• Free subscriptions to Calm, Headspace, and Mindletic, plus resilience and mindfulness training and mental health events.
• In-house gyms, Multisport and Urban Sport cards, online workouts, and physical well-being support.
• Company workations and the ability to work from different locations.
• Gifts for birthdays, work anniversaries, weddings, and new family members.
• Summer camps for children and flexible working arrangements for parents.
• Team-building activities and company events.
• Access to the Vilnius headquarters, including silent rooms, gyms, a game room, a music room, and a coffee bar.