Head of Website Growth

Details

ClickHouse is seeking a Head of Website Growth to own clickhouse.com as a marketing channel and turn it into a measurable source of trial signups and pipeline across self-serve and sales-led motions. The role owns web strategy, experimentation, user journeys, site architecture, localization, analytics, privacy compliance, and the growth of the web team.

Responsibilities

• Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across PLG and sales-led funnels.
• Build and run the web experimentation program, including an A/B testing roadmap, statistically rigorous testing, and communication of learnings.
• Design web journeys, information architecture, navigation, and paths from blog and documentation content into signups and sales conversations.
• Keep website content accurate and current in partnership with Product Marketing and Design.
• Partner with Web Engineering to optimize the CMS and website architecture, including a templated landing page system for campaign pages.
• Develop personalization and ABM web experiences based on industry, intent, and geography to support enterprise pipeline growth.
• Lead website localization and regional site variants in partnership with Regional Marketing.
• Maintain website tracking and event tagging, and partner with Marketing Operations, Web Engineering, and Growth Analytics on attribution, dashboards, and web performance reporting.
• Own cookie consent and web privacy compliance, including GDPR, CCPA, and consent management systems.
• Build and lead the web team over time, starting as a hands-on executor and hiring as the channel scales.

Requirements

• 7+ years of experience in web or growth marketing at a company with a PLG funnel. Experience at a developer tools or data infrastructure company is a plus.
• Proven track record of improving website signup and conversion rates through experimentation, including designing valid tests and acting on results.
• Hands-on experience with modern CMS platforms; ClickHouse uses Strapi. Ability to build and publish pages independently.
• Comfortable with HTML/CSS and AI development tools.
• Deep experience with web analytics platforms such as GA4, Amplitude, or similar tools; tag management; session replay tools; and attribution.
• Familiarity with technical SEO and AEO.
• Strong collaboration and project management skills, including writing clear briefs and aligning Design, Engineering, Product, and Marketing stakeholders around a roadmap.
• People management experience is a plus.

Compensation

• Typical starting salary in the United States: $180,000–$230,000 USD.
• Typical starting salary in US premium markets: $200,000–$240,000 USD. Premium markets may include the San Francisco Bay Area and the New York City Metro Area.
• Actual compensation may vary based on factors including education, qualifications, certifications, experience, skills, location, performance, and business needs.

Benefits

• Flexible, remote-friendly work environment at a globally distributed company operating in more than 20 countries.
• Employer healthcare contributions.
• Company equity through stock options.
• Flexible time off in the United States and generous entitlement in other countries.
• $500 home office setup allowance for remote employees.
• Opportunities to participate in company-wide offsites and global gatherings.

ClickHouse provides equal employment opportunities and prohibits discrimination and harassment based on legally protected characteristics.