Principal Product Designer, Presence

Details

Reddit is seeking a Principal Product Designer to define how presence works across profiles, identity, business tools, discovery, navigation, community context, and participation. This is a systems-level design role focused on creating connected, navigable, trustworthy, and distinctly Reddit experiences across the product ecosystem rather than owning a single feature or vertical.

The designer will work across Design, Product, Engineering, Research, Data Science, Content Design, and executive leadership to turn ambiguity into clear product direction, durable frameworks, and executable paths forward.

Responsibilities

• Define the UX architecture for Presence across profiles, identity, business tools, community context, discovery, and new product surfaces.
• Translate broad company priorities into multi-year experience strategy, decision frameworks, and sequenced paths from the current product to the future state.
• Create shared models, interaction patterns, navigation approaches, and experience principles that multiple teams can build against.
• Resolve overlaps, gaps, and conflicting approaches across teams before they result in fragmented user experiences or duplicated investments.
• Influence product direction and planning with senior Product, Engineering, Research, Data Science, Content Design, and Design leaders.
• Lead UX framing for high-stakes ecosystem decisions, presenting recommendations, alternatives, risks, and success signals to senior executive audiences.
• Use AI-assisted design and coding tools to prototype future-state concepts, test system behavior, expose edge cases, and accelerate strategic decisions.
• Raise the quality bar for interaction design, information architecture, accessibility, trust, and systems coherence while mentoring senior designers.

Requirements

• 10–12+ years of product design experience, including leadership of platform-scale or ecosystem-level initiatives across multiple product areas in consumer technology.
• A portfolio demonstrating Principal-level scope, including original product vision, systems architecture, exceptional interaction design, executive influence, end-to-end coherence, and measurable impact beyond a single team or launch.
• Experience defining foundational product architecture, shared interaction models, or platform strategies adopted by multiple teams.
• Strong ability to influence product priorities and executive decisions without direct authority.
• A track record of connecting long-term product vision to executable near-term launches, experiments, and organizational commitments.
• Expert interaction design and information architecture skills, with sound judgment about when to reuse, evolve, or create new patterns.
• Fluency with AI-assisted design and coding workflows, especially using prototypes to validate system behavior and improve strategic decisions.
• Strong understanding of research, data, experimentation, accessibility, and technical constraints.
• Exceptional communication and facilitation skills.

Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) with employer match.
• Global benefit programs covering workspace, professional development, caregiving support, and lifestyle needs.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.
• Equity in the form of restricted stock units; depending on the position offered, the role may also be eligible for commission.

Additional Information

The role is completely remote-friendly within the United States. Reddit office locations in San Francisco, Los Angeles, New York City, and Chicago are available to employees who live nearby.

The base salary range is $223,600–$313,000 USD. Final offers may vary based on skills, depth of work experience, and relevant licenses or credentials. In select roles and locations, interviews may be recorded, transcribed, and summarized by artificial intelligence, with an option to opt out before scheduled interviews.

Reddit is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities and disabled veterans.