Principal Technical Marketing Engineer

Details

Grafana Labs is looking for a technically fluent engineer to build powerful demos, explain complex systems clearly, and help SRE and platform engineering leaders understand the value of Grafana’s open approach to observability. The role supports Grafana Cloud and its evolution toward agentic observability, serving as a technical bridge between Product Marketing, Product, Sales Engineering, and related teams.

Responsibilities

Build Strategic, Buyer-Focused Technical Content

• Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs in partnership with video and content teams.
• Lead webinars, workshops, and technical sessions for evaluators.
• Teach customers how Grafana works and why its approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable technical content assets.

Enable Solutions Engineers

• Serve as Product Marketing’s technical liaison to the Solutions Engineering organization.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Help Solutions Engineers and sellers communicate Grafana’s story with clarity, confidence, and differentiation.

Drive Technical Buyer Engagement

• Partner with Product Marketing Managers to identify important buyer personas, problems, and technical messages.
• Extend technical narratives into analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to Product Marketing planning, ensuring content, campaigns, and enablement reflect the challenges and priorities of SREs and engineering leaders.

Use Automation and AI

• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.
• Use automation to make technical content more repeatable, discoverable, and scalable across teams.

Requirements

• 5+ years of experience in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical product marketing, or a similar field.
• Interest and ability to travel to training and customer events for 10–12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE and platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication skills, with a crisp, structured, and persuasive style.
• Strong cross-functional collaboration skills and comfort working with Product Marketing, Product, Solutions Engineering, Developer Relations, and Field Engineering.
• High ownership mindset and the ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Bonus Qualifications

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Background in observability or platform engineering.
• Prior experience in Sales Engineering, Developer Relations, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Compensation and Benefits

• Germany base compensation range: EUR 109,709–131,651 per year.
• Restricted Stock Units are included with all roles.
• 100% remote global culture.
• In-person onboarding.
• Global annual leave policy of 30 days per annum, including three Grafana Shutdown Days.
• Career growth pathways, transparent communication, empowered teams, and an open-source-oriented culture.