Principal Technical Marketing Engineer

Details

Grafana Labs is looking for a technically fluent engineer to build powerful demos, explain complex systems clearly, and help SRE and platform engineering leaders understand the value of Grafana Cloud's open approach to observability.

The role will help communicate Grafana's transition from dashboards to agentic observability by building technical positioning, enabling sellers with trustworthy narratives, and creating content for platform engineering teams. You will build core demos, run technical workshops and webinars, and act as the technical bridge between Product and Sales organizations.

Responsibilities

Build Technical Content and Demos

• Create and maintain polished, narrative-driven demos highlighting Grafana's value for SRE and platform engineering leaders.
• Record technical demo videos and walkthroughs in partnership with video and content teams.
• Lead webinars, workshops, and technical sessions for evaluators.
• Explain both how Grafana works and why its approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable technical content assets.

Enable Solutions Engineers

• Serve as the Product Marketing team's technical liaison to the Solutions Engineering organization.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Help Solutions Engineers and sellers communicate Grafana's story with clarity, confidence, and differentiation.

Collaborate on Buyer Engagement

• Partner with Product Marketing Managers to identify buyer personas, problems, and technical messages.
• Extend technical narratives into analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to Product Marketing planning and ensure content, campaigns, and enablement reflect the challenges and priorities of SREs and engineering leaders.

Use Automation and AI

• Partner with software engineers to streamline demo setup, content workflows, and asset updates using workflows, agents, scripts, and AI-driven tools.
• Use automation to make technical content more repeatable, discoverable, and scalable across teams.

Requirements

• 5+ years of experience in a technical role such as Solutions Engineering, SRE, DevOps, backend engineering, technical Product Marketing, or a similar field.
• Ability and interest in traveling to training and customer events for 10–12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE and platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication skills with a crisp, structured, and persuasive style.
• Strong cross-functional collaboration skills and comfort working with Product Marketing, Product, Solutions Engineering, Developer Relations, and Field Engineering teams.
• High-ownership mindset and ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Bonus Qualifications

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Background in observability or platform engineering.
• Prior experience in Sales Engineering, Developer Relations, or technical Product Marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Compensation and Benefits

• US base compensation range: $183,858–$220,630 per year.
• Restricted Stock Units are included with all roles.
• 100% remote work in a global culture.
• In-person onboarding.
• Global annual leave policy of 30 days per year, including 3 Grafana Shutdown Days.
• Career growth pathways, transparent communication, empowered teams, and an innovation-driven environment.