Principal Technical Marketing Engineer

Details

Grafana Labs is looking for a technically fluent engineer to build powerful demos, explain complex systems clearly, and help SRE and platform engineering leaders understand the value of its open approach to observability. The role supports Grafana Cloud’s evolution toward agentic observability by creating technical positioning, enabling sellers, and developing content for technical buyers.

Responsibilities

Build Strategic, Buyer-Focused Technical Content

• Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs with video and content teams.
• Lead webinars, workshops, and technical sessions for evaluators.
• Explain not only how Grafana works, but why its approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.

Enable Solutions Engineers

• Serve as the Product Marketing team’s technical liaison to the Solutions Engineering organization.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Help sales engineers and sellers communicate Grafana’s story with clarity, confidence, and differentiation.

Drive Technical Buyer Engagement

• Partner with product marketers to identify important buyer personas, problems, and technical messages.
• Extend technical narratives into analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to Product Marketing planning so content, campaigns, and enablement reflect the challenges and priorities of SREs and engineering leaders.

Use Automation and AI

• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.
• Use automation to make technical content more repeatable, discoverable, and scalable across teams.

Requirements

• At least 5 years of experience in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical product marketing, or a similar field.
• Ability and willingness to travel to training and customer events 10–12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE and platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication skills, with a crisp, structured, and persuasive style.
• Strong cross-functional collaboration skills and comfort working with Product Marketing, Product, Solutions Engineering, Developer Relations, and Field Engineering.
• High ownership mindset and ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Bonus Qualifications

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Background in observability or platform engineering.
• Experience in sales engineering, Developer Relations, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Compensation and Benefits

• Base compensation in Sweden: SEK 878,578–SEK 1,054,294 per year.
• Restricted Stock Units (RSUs) included with all roles.
• 100% remote work in a global culture.
• In-person onboarding.
• Global annual leave policy of 30 days per year, including 3 Grafana Shutdown Days, subject to local legislation.
• Career growth pathways, transparent communication, and an innovation-driven environment.