Principal Technical Marketing Engineer

Details

Grafana Labs is looking for a technically fluent engineer to build powerful demos, explain complex systems clearly, and help SRE and platform engineering leaders understand the value of its open approach to observability.

The Technical Product Marketer will help communicate Grafana Cloud's value as the company expands from dashboards into agentic observability. The role involves building demos, running technical workshops and webinars, enabling Solutions Engineers, and serving as a technical bridge between Product and Sales teams.

Responsibilities

Build Strategic, Buyer-Focused Technical Content

• Create and maintain polished, narrative-driven demos highlighting Grafana's value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs with video and content teams.
• Lead webinars, workshops, and technical sessions for product evaluators.
• Explain not only how Grafana works, but why its approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable assets across channels.

Enable Solutions Engineers

• Serve as Product Marketing's technical liaison to the Solutions Engineering organization.
• Produce technical enablement assets, value-focused talk tracks, competitive narratives, and demo best practices.
• Help Solutions Engineers and sellers communicate Grafana's story clearly, confidently, and with differentiation.

Drive Technical Buyer Engagement

• Partner with Product Marketing Managers to identify important buyer personas, problems, and technical messages.
• Shape content strategies for SRE and platform engineering audiences.
• Extend technical narratives into analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to Product Marketing planning, content, campaigns, and enablement.

Use Automation and AI

• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.
• Use automation to make technical content more repeatable, discoverable, and scalable.

Requirements

• 5+ years of experience in a technical role such as Solutions Engineering, SRE, DevOps, backend engineering, technical Product Marketing, or a similar field.
• Ability and willingness to travel to training and customer events for 10–12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE and platform engineering teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication with a crisp, structured, and persuasive style.
• Strong cross-functional collaboration skills and comfort working with Product Marketing, Product, Solutions Engineering, Developer Relations, and Field Engineering teams.
• High ownership mindset and ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Bonus Qualifications

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Background in observability or platform engineering.
• Experience in Sales Engineering, Developer Relations, or technical Product Marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Benefits

• Base compensation in Ireland of EUR 117,600–141,120 per year.
• Restricted Stock Units (RSUs).
• 100% remote work in a global culture.
• In-person onboarding.
• 30 days of annual leave per year, including three Grafana Shutdown Days, subject to local legislation.
• Career growth pathways and an innovation-driven, empowered team environment.