Competitive Intelligence Manager

Details

At SentinelOne we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow.

Role overview

As a Competitive Intelligence Manager you will operate at the intersection of AI-powered workflows, strategic research, and sales enablement. This role owns and evolves the Win/Loss program, builds AI-assisted research and analysis workflows using Claude and other tools, and serves as a key resource for Sales and Marketing in competitive situations. The role reports to the Senior Director of Market Intelligence and has scope to shape the CI program.

Responsibilities

• Manage the Win/Loss program with a third-party interview vendor: own cadence, scope, and quality of deal coverage across Endpoint, Identity, and MDR segments.
• Analyze and synthesize interview findings into competitive themes, patterns, and deal-level insights; surface the "so what" for the business.
• Translate Win/Loss themes into sales plays in partnership with Sales Enablement to change how sellers handle objections and position against competitors.
• Deliver regular Win/Loss reporting to Sales leadership, Product, and Marketing, with trend analysis and competitive exposure signals.
• Build and maintain AI-assisted research and analysis workflows using Claude and other tools to reduce manual lift of monitoring and insight generation.
• Develop reusable prompt frameworks for tasks such as competitor webpage differentiation analysis, product announcement summarization, and battlecard content generation.
• Document and iterate on workflow templates so CI outputs are scalable and repeatable.
• Stay current on AI tooling relevant to competitive intelligence and surface workflow improvements.
• Own battlecard development and maintain a current, accurate library structured for field use.
• Act as a real-time competitive resource for Sales and Sales Engineering during active deals, providing fast, high-quality analysis on demand.
• Deliver competitive training and enablement sessions for field teams.
• Serve as the human in the loop for AI-assisted content development: accelerate first drafts with AI but own editorial judgment.
• Monitor the competitive landscape across vendors: track product releases, pricing shifts, messaging changes, and go-to-market movements.
• Synthesize signals from analyst reports, earnings calls, social channels, customer conversations, and industry events into prioritized intelligence.
• Contribute to and maintain a centralized intelligence repository that is accurate, accessible, and structured for reuse.
• Partner with Product Marketing and Product Management to align competitive positioning and surface competitive gaps.
• Collaborate with Marketing, Channel, and Partner teams to embed competitive intelligence in external-facing programs where applicable.

Requirements

• 2+ years of experience in competitive intelligence, product marketing, strategy, or a related field, preferably within cybersecurity or enterprise SaaS.
• Experience with or interest in building a Win/Loss program and converting interview data into field-ready sales plays.
• Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to accelerate research, synthesize information, and create structured outputs; comfort with prompt engineering.
• Strong project management skills with the ability to run multiple concurrent workstreams and meet deadlines without sacrificing depth.
• Exceptional written communication skills; ability to tailor deliverables for different audiences (Slack, battlecards, leadership briefings).
• Natural sense of curiosity and ability to notice and surface subtle signals.
• Ability to work cross-functionally and earn trust with Sales, Product, and Marketing stakeholders.
• Comfort operating in ambiguity and skill at framing incomplete information clearly.
• Familiarity with cybersecurity concepts (EDR, XDR, MDR, identity security) is a plus; aptitude to learn the domain quickly is required.
• Bachelor's degree in a relevant field, or equivalent professional experience.
• Note: this is a U.S. role; SentinelOne participates in the E-Verify Program for all U.S.-based roles.

Benefits

• Equity & Rewards: Restricted Stock Units (RSUs), Employee Stock Purchase Plan (ESPP).
• Time Off & Wellbeing: Flexible time off, paid company holidays and paid sick time, gender-neutral parental leave, grandparent leave.
• Insurance & Financial Security: Medical, dental, and vision coverage; 401(k) with company match; life and disability insurance; health and dependent care FSA; voluntary benefits; Employee Assistance Program (EAP); ARAG pre-paid legal; nationwide pet insurance; Cancer Care program; global business travel medical insurance.
• Work Perks & Flexibility: Home office allowance, mobile phone reimbursement.
• Wellness & Lifestyle: Wellness coach, wellness/gym reimbursement, fertility coverage, adoption & surrogacy reimbursement.

Compensation

Base Salary Range: $108,000—$149,000 USD (U.S. role; range may vary by candidate location and will be provided during recruiting).