CRO Specialist

Details

At SentinelOne you will help own the day-to-day execution of the web experimentation program and be the analytical engine that powers it. This role sits within the Web UX team and covers the full testing lifecycle: behavioral research, hypothesis development, experiment setup, QA, and post-test reporting. The role requires curiosity about user behavior, strong analytical instincts, and operational discipline to keep a high-velocity testing program running.

Responsibilities

• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Surface insights to the broader web team to contribute to UX strategy
• Generate data-backed test ideas and write structured hypotheses that articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy
• Own and maintain the monthly testing roadmap; manage tests through brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain documentation and ticket hygiene for stakeholder visibility
• Configure experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
• Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
• Monitor live tests for data quality and flag anomalies or early signals
• Serve as the team's go-to expert on Webflow Optimize and stay current on platform updates
• Train or support other team members on Webflow Optimize as needed
• Write detailed post-test reports for every experiment (results, statistical significance, segment analysis, win/loss/inconclusive call)
• Maintain the CRO testing deck as an organized knowledge base and contribute to site-wide KPI tracking and monthly/quarterly performance reporting

Requirements

• 2–4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills for hypotheses, experiment briefs, and post-test reports
• Organized and process-oriented, with experience managing multiple workstreams or projects
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization

Benefits

• Restricted Stock Units (RSUs) and Employee Stock Purchase Plan (ESPP)
• Flexible time off, paid company holidays, paid sick time, gender-neutral parental leave, grandparent leave
• Medical, dental, and vision coverage; 401(k) with company match; life and disability insurance; health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness), Employee Assistance Program (EAP), ARAG pre-paid legal, nationwide pet insurance, Cancer Care program, global business travel medical insurance
• Home office allowance and mobile phone reimbursement
• Wellness coach, wellness/gym reimbursement, fertility coverage, adoption & surrogacy reimbursement

Compensation

• Base Salary Range: $108,000—$149,000 USD (This is a U.S. role; range may vary by candidate location and some locations may have a different pay range provided during recruiting.)

Additional Notes

• SentinelOne participates in the E-Verify Program for all U.S.-based roles.
• The role emphasizes Webflow Optimize expertise, experimentation setup and QA, behavioral analytics, and thorough documentation and reporting.