CRO Specialist

Details

As a CRO Specialist, you will own the day-to-day execution of SentinelOne's web experimentation program and serve as the analytical engine that powers it. This role sits within the broader Web UX team and is responsible for the full testing lifecycle, from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting.

You will serve as the resident expert in Webflow Optimize, partner closely with the Manager of UX Design & CRO, and ensure that every experiment is well-designed, rigorously tracked, and thoroughly documented. The role requires curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly.

Responsibilities

Behavioral Research & Insight

• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site.
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions.
• Surface insights to the broader web team to contribute to UX strategy and the testing pipeline.

Test Ideation & Hypothesis Development

• Generate data-backed test ideas and write structured hypotheses that articulate the problem, proposed change, and expected outcome.
• Collaborate with the Manager to align the test backlog with CRO strategy and business priorities.
• Track prior experiments to build on learnings and avoid redundancy.

Testing Roadmap & Pipeline Execution

• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized.
• Manage every test through the full pipeline, including briefing, Asana ticket creation, design coordination, development handoff, QA, launch, and monitoring.
• Maintain clear documentation and ticket hygiene so stakeholders have visibility into test status.

Experiment Setup & QA

• Configure experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic.
• Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic.
• Monitor live tests for data quality and flag anomalies or early signals to the Manager.

Webflow Optimize Expertise

• Serve as the team's subject-matter expert on Webflow Optimize, including its capabilities and best practices.
• Stay current on platform updates and identify opportunities to run more sophisticated experiments.
• Train or support other team members on the tool as needed.

Reporting & Knowledge Management

• Write detailed post-test reports covering results, statistical significance, segment analysis, and a clear win, loss, or inconclusive conclusion.
• Maintain the CRO testing deck as an organized, up-to-date knowledge base for the wider company.
• Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting.

Requirements

• 2–4 years of experience in CRO, digital marketing, UX research, or web analytics.
• Hands-on experience setting up and managing A/B tests in an experimentation platform such as Webflow Optimize, Optimizely, VWO, or a similar tool.
• Proficiency with behavioral analytics tools such as FullStory, Hotjar, or equivalent, including heatmaps and session recordings.
• Working knowledge of GA4 for funnel analysis and performance tracking.
• Strong written communication skills, including the ability to write clear hypotheses, experiment briefs, and post-test reports.
• Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously.
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations.
• Experience working within a B2B SaaS or enterprise marketing organization.

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave and grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits, including hospital, accident, and critical illness coverage
• Employee Assistance Program (EAP)
• ARAG prepaid legal coverage
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance
• Home office allowance
• Mobile phone reimbursement
• Wellness coach
• Wellness and gym reimbursement
• Fertility coverage
• Adoption and surrogacy reimbursement

Compensation

The U.S. base salary range is $108,000–$149,000 USD. The range may vary based on the candidate's location, and a different pay range may apply in some locations.