Brand Designer, Growth

Details

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces—paid ads, social, lifecycle email, and campaign assets—look unmistakably Perplexity while actually moving the numbers.

This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator—generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work—not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.

You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and motion and web designers.

Responsibilities

• Drive strategic concepting for growth campaigns by bringing original ideas, angles, and creative territories to the table, and shaping the brief rather than just receiving it.
• Operate as an ideation partner to the Growth team by co-developing campaign strategy, proposing test hypotheses, and pitching concepts that open up new creative directions.
• Own the design of growth creative end-to-end, including paid social and display ads, campaign assets, and lifecycle email, from concept to shipped asset.
• Design for volume and velocity by building variant sets, testing hypotheses, and iterating on winners with the Growth team using real performance data.
• Turn product launches and go-to-market campaigns into ad creative for every channel, including static and animated formats.
• Build and maintain scalable ad and email templates so high-frequency asset production remains fast and on-brand.
• Partner with Brand to maintain visual consistency across growth touchpoints as the brand system evolves.
• Collaborate with motion and web designers so campaigns feel cohesive from the first ad impression to the landing page.
• Bring a strong point of view on performance creative and push back when a best practice would cheapen the brand.

Requirements

• A strong portfolio of growth and brand design work, including paid ads, social campaigns, lifecycle email, and campaign systems, demonstrating both craft and results.
• Proven strategic concepting ability, with campaigns where the idea was yours and an ability to articulate the thinking behind them.
• Excellent visual design skills with a clear sense of brand, typography, layout, and composition.
• Hands-on experience designing performance creative at a consumer or prosumer technology company, including direct collaboration with growth or performance marketing teams.
• Fluency in reading creative performance data, including CTR, conversion, and hook rates, and translating it into design decisions.
• Ability to work quickly, manage a high volume of deliverables across channels, and iterate without lowering the quality bar.
• Fluency in Figma and the Adobe Creative Suite.
• An instinct for building repeatable systems, including templates, variant frameworks, and asset kits, rather than one-off files.
• 5+ years of industry experience.

Nice to Have

• Motion design skills, including animated ads, short-form social video, or After Effects fluency.
• Familiarity with ad platform specifications and constraints for Meta, Google, TikTok, X, and YouTube.
• Experience using AI-assisted design and image-generation workflows to scale creative output.
• Copywriting instincts and the ability to tighten a headline when no writer is available.

Benefits

Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more. Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.

USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.