Enablement Content Manager

Details

GitLab is seeking an Enablement Content Manager for its Field Enablement & GTM AI team. This role will design and deliver scalable enablement programs that help customer-facing teams build confidence in GitLab's AI-powered platform story. The role owns enablement content for GitLab's AI capabilities and Duo Agent Platform (DAP), supporting onboarding, product education, release readiness, revenue plays, and ongoing reinforcement.

The position works cross-functionally with Product Marketing, Product Management, Revenue Operations, Solutions Architecture, Customer Success, Monetization, and Field Leadership to bring new offerings, product updates, and messaging to market through clear, role-based enablement. This is an individual contributor role in GitLab's all-remote, asynchronous environment.

Responsibilities

• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story.
• Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
• Build and maintain role-based enablement assets, including playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments.
• Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
• Develop and manage accreditations, certifications, and validation programs for priority solution areas.
• Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and practical for customer conversations.
• Publish and organize content in Google Drive and using AI tools so materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
• Measure program effectiveness using engagement, completion, assessment, and field feedback data.
• Improve content governance, review cycles, and program quality over time.

Example projects include designing role-based learning paths, certifications, and technical labs for account executives, solutions architects, customer success managers, and partners, as well as creating enablement content for product launches, new offers, and monthly release readiness.

Requirements

• Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
• Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners.
• Familiarity with DevSecOps and AI concepts, with the ability to translate technical topics into clear, value-based messaging.
• Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
• Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies.
• Experience creating e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
• Comfort using content management, enablement, and learning platforms, along with common collaboration and content creation tools.
• Data-informed mindset and strong written and verbal communication skills.
• Ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.

Benefits

• Benefits supporting health, finances, and well-being.
• Flexible paid time off.
• Team member resource groups.
• Equity compensation and employee stock purchase plan.
• Growth and development fund.
• Parental leave.
• Home office support.

GitLab hires remotely, with some roles subject to specific location-based eligibility requirements. The listed salary range applies to residents of the United States and excludes bonuses, equity, and benefits.

Salary

United States base salary range: $95,200–$160,800 USD.