Product Manager, Growth AI Outreach Motion

Details

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Stripe's mission is to increase the GDP of the internet.

About the Team

The Growth team owns Stripe's product-led growth motion for self-serve customers, primarily startups and SMBs. The team is responsible for acquiring, onboarding, and growing businesses across Stripe products. It works across the full user lifecycle—including signup, onboarding, activation, expansion, and retention—and at the intersection of product, data science, engineering, design, marketing, AI, and machine learning. The team is directly accountable for topline self-serve revenue.

Role Description

The largest Stripe customers receive guidance from dedicated product specialists. This role will bring that quality of guidance to every Stripe user by leveraging AI at scale.

You will define and build an experience that delivers personalized guidance across the full user journey, from the first question through activation and expansion. The system will match each user to the right path, helping early-stage startups select their first product while directing larger prospects toward appropriate sales engagement.

You will define the AI specialist motion, ship it, and own the revenue it generates. The initial focus will be inbound prospects, with the motion later extending into onboarding, cross-sell, and outbound. The system will use each interaction to improve Stripe's understanding of what a business needs and when.

Responsibilities

• Define the AI specialist, including what it knows, how it engages, where it draws the line, and when it hands off. Own the product vision, strategy, and roadmap.
• Launch and scale the inbound motion across chat, voice, and email for prospects and new users seeking help with products, pricing, and getting started.
• Drive rapid iteration on answer quality and resolution rates.
• Build the triage and qualification layer to assess users, understand opportunity size and complexity, and route users appropriately.
• Guide smaller users through their full journey while qualifying larger prospects and handing them to sales with rich context.
• Define escalation paths to the vendor support and sales teams, ensuring seamless handoffs, preserved context, and resolution of every user interaction.
• Scale beyond the first interaction into onboarding and cross-sell using Stripe's product recommendation, merchant context, onboarding, and outreach systems.
• Help users activate products, discover new products, and grow their usage of Stripe.
• Own the revenue generated by the motion. Define success metrics and maintain accountability from conversion through expansion, including pipeline generated through AI-qualified leads.
• Partner with engineering, AI and machine learning, design, data science, marketing, sales, and support to execute quickly while maintaining Stripe's standards for quality and trust.

Requirements

Minimum Requirements

• 5+ years of product management experience, taking products from strategy through shipped outcomes.
• Experience building AI-powered, conversational, or agentic products, with an understanding of how to ship reliable AI products for real users.
• A track record of owning revenue or business outcomes through product-led approaches.
• Experience with hypothesis-driven product development and experimentation at scale.
• Ability to work across existing systems and synthesize them into a coherent product strategy rather than defaulting to net-new builds.
• Strong written and verbal communication skills, with the ability to drive alignment across a broad range of stakeholders.
• An ownership mindset and willingness to solve problems and ship.

Preferred Qualifications

• Experience with growth problems such as acquisition, activation, and onboarding in B2B or B2B2C environments.
• Hands-on familiarity with LLMs, conversational AI, or agentic architectures, including shipping products using these technologies.
• Experience building across chat, email, and voice channels, with an understanding of the tradeoffs between modalities.
• Background scaling high-touch human experiences such as sales, support, and product specialists through technology.
• Comfort working in high-visibility roles with direct accountability for business outcomes.