Product Marketing Manager, Coinbase Institutional

Details

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Team and role

This role sits at the center of Coinbase Institutional’s Prime & Markets strategy. You will own how complex products show up to institutional clients globally, from spot and derivatives to cross-margin, liquidity, and execution workflows. Markets refers to Coinbase’s institutional exchange, derivatives, and execution stack accessed via Prime, including spot, futures, options, liquidity access, and market structure capabilities.

You’ll partner closely with Product, Markets, Sales, Legal, and Comms to translate deeply technical capabilities into clear narratives, confident sales motion, and measurable client adoption across regions with different regulatory constraints. This is a product-first, revenue-adjacent PMM role with real ownership and influence. You will execute GTMs today while helping define how Coinbase Institutional goes to market in 2026 and beyond.

You will support products used by hundreds of institutional clients globally, including hedge funds, asset managers, and market makers executing at scale across spot and derivatives markets.

Responsibilities

• Own the Prime × Markets narrative: define and evolve positioning for Prime and Markets as a single institutional operating platform; lead messaging across spot, futures, options, cross-margin, execution, and liquidity access; pressure-test narratives with Sales, Product, Legal, and clients to ensure credibility and regulatory durability.
• Lead product-heavy GTMs: act as PMM DRI for major Prime and Markets launches (including derivatives and cross-margin initiatives); build GTM strategies spanning product readiness, sales enablement, client communications, and events; own sequencing and clarity around what’s live, what’s next, and what action clients should take.
• Drive sales enablement that converts: create high-signal enablement materials such as talk tracks, FAQs, battlecards, demos, and client-ready narratives; partner with Sales, STPs, and Coverage to reflect real objections and buying behavior; reduce complexity for the field by delivering fewer, sharper, higher-impact assets.
• Be the translator across teams: translate between Product, Markets, Prime, Sales, and Leadership; turn complex technical detail into institutional-grade clarity without oversimplifying; influence roadmap and prioritization through market-backed insight.
• Raise the bar for institutional PMM: establish best practices for technical PMM work; shape how GTMs, product showcases, and launches are run; mentor junior PMMs and contribute to a stronger PMM function.

Requirements

Experience & background

• 7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM).
• Meaningful experience with institutional trading, derivatives, or market infrastructure.

Deep domain expertise

• Strong understanding of derivatives markets, including futures, options, margining, and execution models.
• Comfort discussing liquidity, capital efficiency, risk, and market structure with institutional clients.
• Ability to speak the language of sophisticated trading firms and asset managers.

Global & regulatory awareness

• Experience building narratives and GTMs that work across regions with different regulatory constraints.
• Ability to balance global consistency with local compliance and market realities.

PMM judgment and operator skills

• Ability to simplify complex systems into clear, compelling positioning.
• Strong instincts around prioritization, sequencing, and tradeoffs; confidence to push back when narratives don’t hold up.
• High agency: thrive in ambiguity, take ownership of outcomes, build structure where none exists, and balance speed with rigor.
• Proven ability to partner with Product, Sales, Markets, Legal, and Comms; comfortable leading without authority and aligning strong stakeholders.
• Exceptional written and verbal communication; ability to brief leadership and represent product externally.

Nice to have

• Experience in prime brokerage, derivatives platforms, electronic trading, or market infrastructure.
• Background in TradFi, crypto-native firms, or both.
• Prior experience supporting institutional sales teams.
• Familiarity with APIs, trading UIs, or execution workflows.

Compensation & benefits

• Annual base salary range (excluding equity and bonus): $140,080 — $164,800 USD.
• Total compensation may also include equity, bonus eligibility, and benefits (including medical, dental, vision, and 401(k)).

Other information

• Job #: P75800
• #LI-Remote
• Coinbase participates in E-Verify in certain locations and provides candidate data privacy notices. Coinbase is committed to equal opportunity and reasonable accommodations for applicants.