Staff Frontend Engineer, Ads Creative

at Reddit

📍 United States

USD 217,000-303,900 per year

SENIOR

✅ Remote

Tech Stack
Tag name is followed by "@" symbol and proficiency level value. About proficiency levels:

1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;

3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;

7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;

10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.

AI @ 4 API @ 7 Codex @ 6 Communication @ 7 Experimentation @ 4 GenAI Generative AI @ 4 JavaScript @ 7 Leadership @ 4 Machine Learning @ 4 Mentoring @ 4 Observability React @ 7 Security @ 7 Software Development @ 6 Technical Leadership @ 4 TypeScript @ 7

Details

Reddit is looking for a staff frontend engineer with deep React and TypeScript expertise to set technical direction for the next generation of advertiser tools. The role will lead ambiguous, multi-quarter initiatives across teams, guide frontend platform evolution, and help build scalable architecture, shared component patterns, and consistent design-system practices across a large monorepo.

The Ads Creative & Recommendations team builds advertiser-facing workflows that connect creative, recommendations, and campaign creation, helping advertisers move from an idea to an effective campaign with less friction.

Responsibilities

Lead the technical strategy and delivery of complex, multi-quarter frontend initiatives across Ads Manager.
Set frontend architecture standards and guide teams toward scalable solutions across products and codebases.
Develop shared components and patterns, drive design-system adoption, and reduce fragmentation across a large monorepo.
Set a high bar for frontend quality across the user experience and underlying systems.
Partner with product and design to shape direction, clarify ambiguous problems, and make sound tradeoffs.
Build alignment across teams and influence technical decisions beyond the immediate organization.
Define success measures, instrument experiences, and use experiments and product data to guide investment and iteration.
Mentor senior engineers through technical guidance, design reviews, and thoughtful feedback.
Collaborate across frontend, backend, data, and machine learning systems to deliver reliable end-to-end experiences.

Requirements

10+ years of software engineering experience, including deep experience building production web applications with React, TypeScript, and JavaScript.
Track record of leading ambiguous, multi-quarter initiatives across teams and delivering measurable product or engineering impact.
Expertise designing scalable frontend architectures in large codebases or monorepos.
Experience establishing shared component patterns, contributing to design systems, and driving adoption across teams.
Strong judgment in frontend architecture, state management, API integration, testing, performance, accessibility, security, and reliability.
Experience partnering closely with product and design to shape strategy and turn complex requirements into clear user experiences.
Strong communication skills and the ability to build alignment and influence decisions across teams and disciplines.
Experience using instrumentation, experimentation, and product metrics to understand and improve user experiences.
Experience mentoring senior engineers and raising the technical bar through design reviews, code reviews, and technical leadership.
Comfort using agentic coding tools such as Codex, Cursor, or Claude in day-to-day software development.

Bonus Points

Experience building advertising, campaign management, creative tooling, or other complex business applications.
Experience designing interfaces for generative AI, machine learning, or recommendation systems.
Familiarity with asset management, media upload, image editing, creative versioning, or content generation workflows.
Experience modernizing large frontend codebases while maintaining delivery velocity.

Technologies

JavaScript
TypeScript
React
Modern frontend testing, experimentation, and observability tools

Benefits

Comprehensive healthcare benefits and income replacement programs
401(k) match
Family planning support
Gender-affirming care
Mental health and coaching benefits
Flexible vacation and Reddit Global Days Off
Generous paid parental leave
Paid volunteer time off
Equity in the form of restricted stock units

Additional Information

The base salary range for this position is $217,000–$303,900 USD. The role is remote in the United States. In select roles and locations, interviews may be recorded, transcribed, and summarized by artificial intelligence, with the opportunity to opt out before scheduled interviews. Reddit is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities and disabled veterans.