Head of Product Creative

Details

Coinbase is a remote-first, but not remote-only, company. Employees are expected to meet quarterly for in-person working sessions called “surges.”

Lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. The team ensures that Coinbase’s brand storytelling and visual language carry seamlessly from initial marketing touchpoints into in-app experiences. Own creative continuity across product surfaces while partnering with Product Design, Engineering, and Marketing to deliver work for millions of customers.

Responsibilities

• Own the creative direction and visual identity of the Coinbase consumer product, establishing how the brand comes to life inside the app experience.
• Lead product launch campaigns, from in-app onboarding flows to go-to-market feature moments, ensuring a unified story across social content and product screens.
• Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration.
• Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design.
• Build and mentor a team of visual, motion, and illustration designers through critiques, shared standards, and a clear creative vision.
• Partner with Engineers, Product Managers, and Marketers to move quickly without sacrificing quality.

Requirements

• 7+ years of experience leading product-focused creative work in visual design, motion, or illustration, with a portfolio demonstrating shipped, high-impact product experiences.
• Mastery of typography, layout, color theory, and composition, demonstrated through shipped consumer product work.
• Experience presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders.
• Experience managing or mentoring senior designers and building scalable design team rituals, including critiques, reviews, and shared systems, in a remote-first environment.
• Proven ability to lead cross-functional creative initiatives from concept through adoption while working autonomously in ambiguous environments.
• Fluency in Figma and Adobe Creative Suite, with proficiency in prototyping tools.
• Ability to use generative AI responsibly, maintaining human oversight while delivering business-ready outputs and improving workflow efficiency, cost, and quality.

Compensation

The annual base salary range is $243,865–$286,900 USD, excluding equity and bonus. Total compensation may also include equity and bonus eligibility, as well as medical, dental, vision, and 401(k) benefits.