Senior Principal Program Manager, GTM Excellence

Details

Reddit is seeking a highly strategic Senior Principal Program Manager to join the GTM Excellence team within the GTM Strategy & Operations organization. This executive-facing role will lead large-scale business transformation initiatives, owning end-to-end processes and evolving Reddit's methodologies, systems, data, and products to maximize customer-facing time and improve the advertiser experience.

The ideal candidate will have strong executive presence, sound judgment, and a deep background in digital media forecasting.

Responsibilities

• Support GTM leadership by managing Reddit's largest OPEX planning cycles, overseeing complex roadmaps, and preparing decision-ready documents for monthly executive engagements with the CRO, COO, and other senior leaders.
• Own and optimize end-to-end processes across the buy cycle, including pipeline management, forecasting methodologies, campaign planning, credit checks, credit limits, applications, and invoicing.
• Act as an extension of senior leadership and engage with the CRO, COO, and cross-functional leaders across Finance, Product, Engineering, Sales, and Data Product to gather buy-in, pressure-test ideas, and accelerate execution.
• Break down ambiguous, high-impact opportunities into clear problem statements, develop hypotheses, drive analysis, and identify opportunities to improve Reddit's operations.
• Lead initiatives from ideation through execution, including rollout planning, stakeholder communication, training, adoption, and change management across sales organizations.
• Evaluate existing workflows, identify friction points and root causes, and design simpler, standardized processes, policies, and ways of working.
• Define success metrics, track results, gather feedback, refine processes, and establish governance and guardrails where appropriate.

Requirements

• 8–12+ years of experience in strategic program management, business transformation, strategy and operations, business operations, or a related field.
• Experience in digital media companies; experience at both a platform and an agency is highly preferred.
• Strong executive communication and stakeholder management skills, with the ability to influence C-suite stakeholders and act as an extension of leadership.
• Proven ability to operate in ambiguity and independently structure complex problems into recommendations and action plans.
• Experience leading cross-functional change management initiatives from problem framing through implementation and adoption.
• Ability to balance strategic thinking with hands-on execution.

Preferred Qualifications

• Startup experience in addition to experience at larger technology or media platforms.
• Strong foundational experience in strategy and operations or business operations.
• Expertise in triaging complex issues, conducting root cause analysis, and using competitive intelligence.
• Familiarity with sales tools and technologies that improve seller efficiency and productivity, including workflow automation and AI-enabled ways of working.
• Deep forecasting experience, including managing and transforming forecasting processes and the full RFP-to-invoice lifecycle.

Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) with employer match.
• Global benefit programs supporting workspace, professional development, and caregiving.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.
• Eligible for equity in the form of restricted stock units and, depending on the position offered, potentially commission.