Senior Principal Program Manager, GTM Excellence

Details

Reddit is seeking a highly strategic Senior Principal Program Manager to join the GTM Excellence team within its GTM Strategy & Operations organization. This executive-facing role will operate as a Business Transformation Manager, leading large-scale strategic initiatives, owning end-to-end processes, transforming methodologies, and evolving systems, data, and products. The ideal candidate has strong executive presence, sound judgment, and deep experience in digital media forecasting to build systems and processes that maximize customer-facing time and create a seamless experience for Reddit advertisers.

Responsibilities

• Support GTM leadership by managing Reddit's largest OPEX planning cycles, overseeing complex roadmaps, and preparing decision-ready documents for monthly engagements with executive leadership, including the CRO and COO.
• Own and optimize end-to-end processes across the buy cycle, including pipeline, forecasting methodologies, campaign planning, credit checks, credit limits, applications, and invoicing.
• Act as an extension of senior leadership by engaging with the CRO, COO, and senior leaders across Finance, Product, Engineering, Sales, and Data Product to gather buy-in, pressure-test ideas, and accelerate execution.
• Break down ambiguous, high-impact opportunities into clear problem statements, develop hypotheses, drive analysis, and identify opportunities to improve Reddit's operations.
• Lead initiatives from idea through execution, including rollout planning, stakeholder communication, training, and adoption.
• Navigate change management processes to support smooth transitions across a wide variety of sales spaces.
• Evaluate existing ways of working, identify friction points and root causes, and design simpler, standardized processes, policies, and operating models that improve seller productivity and the advertiser experience.
• Define success metrics, track results, gather feedback, and refine processes over time.
• Establish governance and guardrails where needed to drive consistency without unnecessary complexity.

Requirements

• 8–12+ years of experience in strategic program management, business transformation, strategy and operations, business operations, or a related field.
• Experience in digital media companies; experience across a platform and agency is highly preferred.
• Strong executive communication and stakeholder management skills, with the ability to influence C-suite stakeholders such as the CRO and COO.
• Proven ability to operate in ambiguity and independently structure complex problems into clear recommendations and action plans.
• Experience leading cross-functional change management initiatives from problem framing through implementation and adoption.
• Ability to balance strategic thinking with hands-on execution.

Preferred Qualifications

• Startup experience in addition to experience at larger technology or media platforms.
• Strong foundational experience in strategy and operations or business operations.
• Expertise in triaging complex issues, conducting root cause analysis, and using competitive intelligence.
• Familiarity with sales tools and technologies that improve seller efficiency and productivity, including workflow automation and AI-enabled ways of working.
• Deep forecasting experience, including managing and transforming forecasting processes and the full RFP-to-invoice lifecycle.

Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) with employer match.
• Global benefit programs supporting workspace, professional development, and caregiving.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.
• Eligible for equity in the form of restricted stock units and, depending on the position offered, potentially commission.

The base salary range for this position is $180,200–$313,000 USD. Interviews for select roles and locations may be recorded, transcribed, and summarized by artificial intelligence, with an option to opt out before scheduled interviews. Reddit is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities and disabled veterans.